According to Diode Digital, they recently found that
online video is a 600% more effective
marketing tool than print and direct mail combined. Video Marketing is quickly becoming the norm of advertising. So as a business owner, it is critical to understand why Video Marketing can lead to great profits and a booth your overall marketing ROI.
Need a little more information to cement that thought? Then consider the following when considering why video is 600% more effective than direct mail and email combined.
- The top 100 leading national advertisers run daily video campaigns on YouTube.
- YouTube reaches the prominent 18-34 age group more readily than cable TV.
- Spending on digital video marketing has increased to over $8 billion in 2016 – a 4x increase over the past four years.
- Video inherently increases customer trust, curiosity and brand confidence.
But this phenomenon goes beyond YouTube and there are definite pitfalls to avoid! According to Kissmetrics, sending video in email is still a tricky business even though marketers have been trying since the late 1990s. VideoPros can assist in getting around the difficult issues with sending video in email. Face it…video email marketing will be more common in the future – so let us help you right now!
If effectively planned and managed, video email marketing can be a powerful tool for tapping the growing Internet audience. Let’s go over how to do video email marketing effectively and learn how to embed video into your email message!
- Videos on Facebook business pages increase engagement by 33%.
- Embedded videos in websites increase traffic by up to 55%.
- 76% of marketing professionals plan to incorporate video marketing to increase their brand awareness
VideoPros can help your company create engaging video marketing products that will boost your ROI. We make video more effective than direct mail and email.