Landing Pages are everywhere. If you’ve clicked a Facebook or email marketing link, chances are you’ve hit a Landing Page.
Unbounce describes a landing page as…
“any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
So you’ve put all this time, research and effort into getting a potential customer to come to your site and you can’t figure out why conversions are down. You’ve tripped at the finish line. Why? Perhaps the answer is a lack of video. And here’s
Why You Should Use Video on Your Landing Pages.
- Including video on a landing page can increase conversion by 80%.
- web visitors who view a video stay on your site 2 minutes longer
- users are 64% more likely to purchase than other visitors.
- only 20% of users will read your content while over 80% will watch the same content in a video!
At VideoPros, we have created thousands of eye catching online video content pieces, designed to engage viewers. Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors experience your message with minimal effort.
A study by eyeviewdigital.com shows that using video on landing pages can increase conversion exponentially.
People have been glued to TV screens for 60 years. Video on the web has had a similarly dramatic impact on the way your content can be consumed, resulting in YouTube becoming the web’s “second search engine”. So take your Landing Pages to the next level with VideoPros – Your Partner in Online Video.