So you have a video that you want to use on the web. STOP! Before you post that video to Facebook, YouTube or on your own site, have you made sure that you have optimized your video for search?
Doing some basic Video SEO will raise the effectiveness of your next video.
According to Kissmetrics, it is critical to avoid common traps by
Defining Your Goals.
In truth, the idea of producing a video might seem like a great idea, but it’s important to remember that it must compliment your overall SEO strategy and generate ROI. Optimizing for search results is critical to success.
Failing to clearly define goals is a common SEO mistake and one that is often seen with content such as infographics. You need to know what you want to get out of it. Without knowing this, it will be difficult to formulate a production that will captivate the intended audience — leading to your desired goals.
So What are Your Goals for a Video? At VideoPros, we are here to assist in your online video success.
From an SEO point of view, there really are only two main goals that you possibly could have – to build links and generate social shares or to increase conversions.
Here’s why proper Video SEO matters for your business…
- 96% of consumers will click a link after watching an online video.
- 80% of consumers remember where they watched an online video.
- 64% of consumers are likely to buy a product after watching an online video.
- 46% of consumers take action after watching online videos.
Taking your potential customers down the sales funnel is a much more enriching experience when enhanced with an online video. Optimizing your video with proper keywords, tags and metadata help narrow the focus and reach of your video to those that want to view your content. VideoPros can help you with existing video content or in creating new and engaging videos that utilize proper Video SEO strategies, designed to capture the attention of properly targeted customers.