Our inboxes are inundated with messages every day with both wanted and unwanted email marketing communications and updates. If you’re looking to increase conversion to your subscribed customer base you need to understand how email clickthrough with video leads to marketing success. Did you know that

including a video in an introductory email increases the click-through rate by 96%!

 

That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails. All through the power of video. In the study, the emails containing video received, on average, 5.6 percent higher open rates, and 96.38 percent higher CTRs than non-video mails. Recipients WILL increasingly prioritize and open messages from known senders of video emails.

There are undeniable tactics that can increase your email campaigns…

  • using the word “video” in an email subject line boosts open rates by 19%.
  • click through rates with a video in the subject line increases by 65%
  • there is a direct reduction in unsubscribers when using videos and proper subject line title by over 26%

With VideoPros, we can help you create video content, generate Video SEO and email marketing messages that will open a brand new communication tier to your customer base. VideoPros can help your company capitalize on video emails to inspire your audiences – and to drive them to take action. We help you to reach new audiences and keep your current base through proven video marketing and email campaign practices.