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Case Study: Zrii
Zrii is a network marketing company in the health and wellness industry. It is endorsed by the Chopra Center of Wellbeing. The company is headquartered in Draper, UT and has open markets in the U.S., Canada, and Mexico. Every three months Zrii holds a Rising Star Academy (RSA) in Anaheim, CA to train and inspire Independent Executive in the company.
The Problem
Zrii didn’t have a central marketing piece for their November 2009 Rising Star Academy (RSA) conference, an event designed to energize the company and increase sales across the company. Zrii knew it needed a cornerstone for their online marketing efforts in the weeks prior to this event, but wasn’t sure as to the right medium and message to create the results it desired. Further, when Zrii considered doing video, it realized that it didn’t have the in-house resources to produce a high-end event video and get it distributed throughout the internet to promote the conference.
The Solution
As a leader in video distribution, we understood the message and energy this video needed to exude to be “sticky” on the web. Unlike a conference re-cap video (that looks into the past), this video needed to project energy and create immediate action from a viewer. This video’s ROI would be measured by its ability to incite emotion from the viewer and by the number of ensuing online enrollments for the upcoming conference. Working with Zrii we devised a production, editing and distribution plan to maximize awareness and conference ticket sales.
The Result
The video was showcased in an auto-play mode on the Zrii corporate homepage for three weeks prior to the event. During this time, enrollments increased 15% and the video was viewed thousands of times. The video was distributed to every Independent Executive in the company to help them recruit team members and create residual income. Analytic tracking showed the video had been embedded and used on 50+ websites within a few weeks.
The Satisfied Customer
“You guys come from such a place of integrity. Working with you guys helps me sleep like a baby.”
Laurie Frazier
Zrii Sales Manager
