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Video Increases Your Email Click Through by 96%

Video Increases Email Click Through 96 Percent

Our inboxes are inundated with messages every day with both wanted and unwanted email marketing communications and updates. If you’re looking to increase conversion to your subscribed customer base you need to understand how email clickthrough with video leads to marketing success. Did you know that

including a video in an introductory email increases the click-through rate by 96%!

 

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Why Video is 600% More Effective Than Direct Mail and Email Combined

Why Video is 600% More Effective Than Direct Mail and Email Combined

According to Diode Digital, they recently found that

online video is a 600% more effective

marketing tool than print and direct mail combined. Video Marketing is quickly becoming the norm of advertising. So as a business owner, it is critical to understand why Video Marketing can lead to great profits and a booth your overall marketing ROI.

 

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Why You Should Use Video on Your Landing Pages

Why You Should Use Video on Your Landing Pages

Landing Pages are everywhere. If you’ve clicked a Facebook or email marketing link, chances are you’ve hit a Landing Page.

Unbounce describes a landing page as…

“any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”

 

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SEO-search-engine-optimization-SEO-Consultant-2

Video SEO – Why Your Next Video Needs to be Optimized

So you have a video that you want to use on the web. STOP! Before you post that video to Facebook, YouTube or on your own site, have you made sure that you have optimized your video for search?

Doing some basic Video SEO will raise the effectiveness of your next video.

 

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Tips for Managing People in Front of the Camera that are not Actors

Tips for Managing People in Front of the Camera that are not Actors

Firstly, this is no slight to many of the many wonderful, smart and incredibly successful business professionals that I’ve had the pleasure to work with over the years. But that talent in the corner office sometimes does not immediately translate when in front of the camera. That’s okay though…because It’s our job to make them look great on video.

At times, the largest hurdle to a successful corporate video involves managing people in front of the camera that are not actors. We’re here to tell you that while there are no fool-proof solutions, there are some great

Tips for Managing People in Front of the Camera that are not Actors into a video production.

Here’s a few of our favorites, when it comes to getting the best possible video production. More info